What is Corporate Photography?
Corporate Photography is all about Branding. Photos can include Headshots, Portraits, Editorial, Event and Environment. The photo, or set of photos should tell the story of your Brand. Photos should be high quality and deliver a consistent message. Headshots should have backgrounds that have impact and this should be coordinated with your web designer.
Head and shoulder portrait, typically looking at the viewer, making eye contact. The background, showing the environment and slightly out of focus, enhances the Branding story.
Corporate Portraits as a category provides for a lot of flexibility. Consideration for the Look, the pose, background and environment. Planning, as to the crop or aspect ratio of the photo, it’s placement on promotion media or website, will ensure the final photo will tell the right story.
Corporate Team and Group Portraits
Team Headshots are difficult if not impossible to pull off due to COVID-19 issues. Here are examples of individual headshots composited together in Photoshop. Compositing and Retouching the individual headshots allows you to tell your Brand story without restrictions as to background and placement of your team. Every team member gets to select their favourite photo for the group composite. The single headshots can be taken at different locations on different days, however, you should use the same photographer to ensure the lighting and quality of the photo is consistent. The group shot is then future proof, as you can add or subtract people as your Team changes over time.
This style is designed to establish your Brand Culture. The working shot with a built-in story. The photo is not so much a headshot as it is a portrait. The subject environment is very important as it establishes the setting of the story. The subject does not need to look at the camera. The company Brand should be included whenever possible.