Do I need a professional headshot?
Yes, you do, as a professional headshot photographer in Toronto, I am biased towards the best photography you can afford. Your Brand needs to be exceptional and this includes your primary brand photos. These are the photos with your name, agency and logos attached. Find a photographer with a strong Realtor portfolio and galleries dedicated to real estate agents. The photographer’s style should match your Brand. Your photos need to be clean and sharp so that they have an impact on the web or in print. A professional photographer should have strong retouching or Photoshop skills to clean up issues with your appearance and enhance the photo with a variety of backgrounds.
How much do professional headshots cost?
The range in the pricing of professional headshots is quite diverse. You can get a cheap headshot starting at $50.00+ to $500.00 and up for commercial Branding packages. The difference is primarily in the experience of the photographer and the studio environment. A photographer likely needs to charge a higher rate to support a dedicated studio and higher-end equipment. Commercial studio space and proper equipment will ensure you get a professional experience, the results of which should translate into your final photos. Alternatively, you may consider an onsite shoot with your listing as the location. There will be additional charges for travel and setup. Your photos are an investment in your business and given how competitive the market is, hire the best photographer that will match your Brand.
What to wear for real estate headshots?
Your clothes matter! The more your Brand relies on your image the more effort you should put into your wardrobe, for the shoot. Generally, darker and medium shades shoot better than light, but a light shirt under a dark blazer will always work. Small patterns are fine, bigger patterns can be a distraction. However, I believe there are no rules, something that is not generally recommended may be entirely suited to your Brand. The best practice here is to bring more to the shoot so that you have options.
Consider that Branding is who you are, who you want to be and how you want to be perceived. You want your headshots to stand out from the crowd and differentiate yourself from the competition.